Woven triumph to win Lakeland account

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Leeds-based agency Woven become strategic brand partner to prestigious retail, digital and catalogue brand, Lakeland.

Building on their impressive 2019, brand engagement agency Woven, a WEConnect International certified women's business enterprise, has won a competitive pitch to further enhance the legendary Lakeland brand.

Renowned for its cooking, baking, cleaning and laundry products, Lakeland has been
making everyday life easier and more inspiring since they were founded in the 1960s.

Mark Robinson, Woven’s creative director, said:

“It’s a great win for us, as it’s seen us win out over some of the country’s biggest agencies. We’ve loved getting stuck into the Lakeland brand, working hand-in-hand with them to uncover their challenges and propose exciting ways forward. It’s been a great collaborative project so far, and we can’t wait to see our plans come to life over the coming months.”

Scott Jefferson, Lakeland’s marketing director, said:

“Woven has brought both a deeply analytical and highly creative approach to our brand strategy. They’ve taken the time to truly understand our audience, our brand and our ambitions. Working together, we know
Lakeland has an exciting future ahead of it.”

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